Working closely with the CEO, I produced and led every creative element of the company including a new brand identity, digital and print assets, promotional materials, sales collateral, tradeshow graphics, photography, video, and a new website.

The brand and website update were prioritized to quickly establish LFI as the Midwest's leader in library furnishing solutions and to showcase the breadth of product offerings, project installations, craftsmanship, and capability. The site doubled as a tool for the sales team to pitch products and solutions more easily in the field.

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