Atlassian Design Team was tasked with creating an out of home digital campaign to compel IT and service management professionals in the LA area to switch to Jira Service Management. Targeted placements ran along key commuter ways around LA and on terminal signage within LAX.
MY ROLE
Concept
Design
Illustration
THE TEAM
CD / Philip WongAnimator / George Harbeson
Copywriter / Various PMMs
Nearly 200 assets were created to reach our target audience across 46 unique placements.
Chosen digital signage around the LA metro area many with bespoke copy for select locations to reach IT professionals on their commutes.
