Atlassian Design Team was tasked with creating an out of home digital campaign to compel IT and service management professionals in the LA area to switch to Jira Service Management. Working closely with PMM's who developed bespoke messaging for key moments of impact we launched targeted placements along select commuter ways around LA and in terminal signage within LAX.
MY ROLE
Concept
Design
Illustration
THE TEAM
CD / Philip WongAnimator / George Harbeson
Copywriter / Various PMMs
Nearly 200 assets in 4 colorways with multiple copy variations were created to engage future customers across more than 50 unique placements around LA.
Digital signage around the LA metro area was chosen with with bespoke copy in mind to reach IT professionals on their commutes.
